Google to Target TV Ads by Age, Gender, Income
Google recently announced a new advertising service similar to AdWords. The exciting piece is that it will be for TV ads, not web ads. The creepy part is that they will be targeted by gender, age, and possibly income.
The system is like AdWords, the advertiser chooses keywords and a spending limit, Google automatically chooses where to place the ads.
Data about audience age and gender comes from Nielsen. That in itself I find a bit creepy. I mean, Google will get information about you specifically, and they don’t take your word for it so you can’t fake it. Then, they take that and go beyond the relatively distant realm of web advertising, and bring it right into your home.
Then, it gets worse: there is a deal in the works to get data from both Echostar and Equifax to match income with TV watching habits. Echostar, the satellite TV company, tracks what it’s customers watch, then partners with Equifax, the credit reporting company, to match shows watched with income. If Google gets all that, they will have huge ad marketing potential. It would really scare me if they start connecting that information to people’s web browsing, and use it to target internet ads too.
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